Merry Hill welcomes Europe's largest Halloween store

Halloween House, which returns to the centre for its third year, has come back bigger than ever thanks to an added 2,000 square feet of retail space.

The store stocks one of the largest collections of Halloween merchandise in the UK, from spooky costumes and horror masks to make-up and home décor.

Shoppers can also spot some of their favourite horror movie characters in an eerie graveyard set-up in store.

The store includes a host of horror movie characters.

Halloween House is located on the upper mall near Next and joins more than 11 new stores that have opened at Merry Hill this year.

Sandra Vucak, co-manager at Halloween House said: “We are so excited to mark our third year at Merry Hill by opening our biggest ever store. At Halloween House it's all about spreading Halloween joy to everyone who enters our doors.

“We have already welcomed customers who have travelled from all over the UK to visit us, which we’re really proud of as the store becomes a leading seasonal destination shop.”

Jon Poole, Centre Manager at Merry Hill, said: “We are thrilled to welcome back Halloween House, which has become an annual highlight for our regular shoppers and visitors who travel from all over the West Midlands and beyond.

“We have even more new brands opening at the centre over the coming months and with the first-phase of our relaunch starting soon, the future for Merry Hill continues to look bright.”

Halloween House will once again transform into Christmas House in November ahead of the festive season.