AN independent trainer shop, founded by a Halesowen woman, has opened its first-ever store at Merry Hill Shopping Centre.
Soley Grail Soley Customs, which was founded by Sarah Wilkinson specialises in restoring and customising trainers.
Sarah, who started the business in 2014, now has a shop located next to H&M in the Upper Mall so customers can see customisations and restorations in person.
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Shoppers can give their best-loved shoes a new lease of life at the store, with a range of options available, from a thorough clean and midsole touch-up to a full restoration and also shop customisations including personalised designs hand painted by Sarah.
Sarah Wilkinson, co-founder of Soley Grail Soley Customs said: “We’re delighted to open our first store at Merry Hill and welcome new customers to see how we restore trainers in person.
“Real fans are going to love some of the rare pairs we have in the store right now, such as the Jordan 5 Retro Tokyo T23 first released in 2011, and the Nike Air Yeezy 1 Zen released back in 2009.
“As a sneakerhead with over one hundred plus pairs in my collection, I know just how special people’s sneakers can be – it’s great to be able to bring my own and my customers’ designs to life.”
Soley Grail Soley Customs also has a collection of hand-picked trainers and limited-edition vintage kicks, as well as apparel and accessories from the likes of Nike, Adidas, Misery Worldwide and Supreme.
Jonathan Poole, centre manager at Merry Hill said: “We’re always looking to welcome exciting businesses that pioneer local independent skills, and Soley Grail Soley Customs does exactly that.
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“This new store offers our visitors something truly unique; the combination of customisation, restoration and rare stock means our visitors can take their trainer choices to the next level and refresh some of their favourite shoes, giving them a new lease of life.”
To celebrate the opening, the store is running a special offer during its opening week with £10 off shoe cleanings.
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