UPDATED: He has been found safe and well

POLICE have called on the public for help to find a boy who has gone missing in the Black Country.

Eight-year-old Jacob has been missing from his home in West Bromwich since this morning and police say they are concerned for his welfare. 

Jacob is described as 4ft 8 inches tall and he was last seen wearing a blue/green hooded coat, black jogging bottoms and white trainers. 

Anyone with any information that could help police to find him is asked to call 999 and quote log 2460 of 24 May.