REEL Cinema Quinton is celebrating a milestone anniversary this week and to mark the momentous occasion ticket prices will be slashed this weekend.

The cinema on Hagley Road West marked its 85th birthday on August 7, having opened its doors in 1939 just before the outbreak of World War II which brought with it an order for cinemas to close.

The art deco venue, however, has stood the test of time and over the years it has been known as the Danilo, Essoldo, Quinton Classic, Cannon Cinema, ABC, Odeon and Reel.

General manager Adam Hemming said: “The Quinton site has been a big part of the community for the last 85 years, and here at Quinton we want to show we are the Reel heart of the community.

“The Quinton site has come through many major changes and got through many obstacles.

“It has been able to stand the test of the time and constantly been able to show the community it is here.”

To mark the big birthday, cinema staff will be donning fancy dress and movie tickets will be slashed to £3.99 all day on Saturday August 10 and Sunday August 11.

The celebrations will also include fundraising for national deaf charity RNID with raffle tickets on sale with a chance to win a top prize of a private screening of any current movie, and runner-up prizes of free tickets and combos also up for grabs.